Its All About BEER. This historic beer promotional films collection contains three beer films that explore Americas love affair with alcohol and especially beer. Unlike the typical government and conservative social organization sponsored anti-alcohol fear films of the times, these films were sponsored by beer companies themselves, so they are of a totally different flavor. Beer coinsures and history lovers alike will enjoy this rare glimpse into the rich American history of beer.
Included Films:
Help Yourself
Help Yourself
Produced: 1939
Length: 17 Minutes
A glorious old beer film! Made by the Pabst Brewing Company, this film was used to train their managers and distributors how to sell more beer. The animation is top-quality for the time period, and the acting is campy and delightfully awful. They first show the different types of advertising that the Pabst Company was flooding the market with, including billboards, magazine ads, and more. Most excellently, goofy shots of warehouses bursting with boxes of Pabst are thrown in as well. Fans of beer, Pabst, and history will love this vintage movie.
As We Like It
As We Like It
Produced: 1952
Length: 10 Minutes
As We Like It documents a reverent history of beer, throughout world history and in 1950s America. Full of hilariously over the top adult beverage promotion, the film describes beer as a necessity to a healthy economy, community cooperation, and gracious living. The movie also exclaims that beer is Sparkling, golden, pure, refreshing, a beverage as old as history. After describing the origins of beer, the film explains how the brewing industry functions as a valuable source of tax revenue and jobs for the American economy, providing interesting historical perspective. It then moves to a description of all the different sorts of places people can enjoy malted beverages, coming to the conclusion that the best place for ordinary people to hang out is at their neighborhood tavern, where their favorite beer is on tap and the owner contributes to the community through charitable giving. As We Like It is a fun snapshot of beer making, and drinking, history.
For Good Living
For Good Living
Produced: 1937
Length: 18 Minutes
This silent film explores the manufacturing process, and virtues, of beer in the early 20th century. The video possesses great camp value: through bizarre text boxes one speaker extols the healthiness of drinking large amounts of beer! But, as with most silent films, the most striking aspects of it are the beautiful moving images of now historical brewing facilities. For Good Living is the perfect film for people interested in home brewing, classic brewing, or just the history of beer.
Labatts Beer Commercial
Labatts Beer Commercial
Produced: 1970s
Length: 1 Minutes
Have an adventure, Have a Labatt’s. In this Labatt’s beer commercial, advertising the new Canadian Light beer, a hot blonde appears out of thin air when one lucky fella pours his beer.
