This is a strong compilation of dental care films from the 1930s, 1940s, 1950s & 1960s. The two feature films are extremely funny with high audience appeal and the classic toothpaste commercial montage shows the art of dental marketing from the masters – Crest.
Length: 10 Minutes
Twenty percent of all applicants for selective service during World War 2 are not allowed because they have bad teeth. It is the most cited reason for rejection. If these young men in the prime of their health have such bad teeth, what can be expected of the rest of Americans? This amazing film, About Faces, seeks to answer this question with some of the most bizarre scenes ever filmed. Poor oral hygiene abounds! First the audience is asked to rub their tongue around their teeth (actual film footage of an audience in the 40s follows). Weird dentists insist on the usual tooth brushing to prevent cavities, but thats really not what the movie is about. Since this World War 2 video was made by the US Public Health Service, one would think the focus would be on good oral habits. But instead, its about tooth decay, bad teeth, crooked teeth, yellow teeth, and remarkable shots of old bums with mouths that look like picket fences! The film is dryly narrated by Lowell Thomas, whose famous voice has graced most of the classic government films. Thomas gets to deliver some phenomenally kitschy lines, like, with those teeth, he wont even get to first base! and insisting on how Americans focusing on dental work and stopping tooth decay will help beat Hitler! One of the finest movies during World War 2, About Faces is by far the most entertaining look at the history of dentistry available.
Told by a Tooth
Length: 11 Minutes
An animated tooth appears as the narrator of this tooth care film. In Told by a Tooth, the tooth teaches children the mechanics of proper brushing, exercise of the teeth and gums, following good nutrition, and visiting the dentist. A bizarre xylophone soundtrack accompanies some fairly weird scenes, like when a little girl dumps plates of food on what looks like a giant tooth shrine. This film, geared toward children of all ages, shows children engaged in eating, brushing, spitting into the sink, and going to the dentist.
Montage of Classic Toothpaste Commercials
Length: 6 Minutes
This awesome barrage of corny, classic toothpaste commercials (mostly from Crest) are as fun to watch now as they were back then. They should bring these commercials back!