Cool beans! This is an awesome collection of old coffee films and commercials put onto DVD format. One thing immediately noticeable is that coffee has always sold itself. No matter what the style of marketing or the era in history, the coffee always remains the same – delicious!
Included Films:
Classic Folgers Commercials
Classic Folgers Commercials
Produced: 1950s
Length: 9 Minutes
This is a series of minute-long Folgers commercials. What a great old collection of vintage coffee ads! You may remember some of these ads yourself.
This is Coffee
This is Coffee
Produced: 1961
Length: 12 Minutes
Does the fresh smell of coffee wake you up in the morning? With an unforgettable introduction, the film goes above and beyond when talking about how coffee has shaped mornings all over the world. This is Coffee doles out a great amount of respect for those coffee drinkers, and for those who grow the priceless coffee bean. It goes on to explain the invaluable process of acquiring this rich drink. Made in the sixties, the film informs viewers about the origination of the comforting drink. Many elements go into making a satisfying cup of coffee, and this movie honors all of them!
Coffee Break
Coffee Break
Produced: 1959
Length: 14 Minutes
Time flies when you are having fun. And when that happens, businesses can lose thousands of dollars. The culprit? The coffee break. An insidious and invasive threat against the big business of yesterday, the coffee break, was being abused by people who did not see the value of time. Made in a time when the coffee break was almost an American institution, this was aimed at giving employees a sense of what taking longer than ten minutes on a break could do to a company. Filled with overly dramatic scenes of the boss claiming how wrong using the companys time to chat and put on makeup, it insists that people take greater responsibility for their time. Coffee Break is a fascinating step back in time when coffee breaks were a standard in American industry.
Coffee House Rendezvous
Coffee House Rendezvous
Produced: 1969
Length: 25 Minutes
Coffee houses are not just a spot for beatniks to pour out bad poetry, counter subvert people, and sing drug inspired songs; they are a place for kids to hang out in a safe, controlled environment. Church groups, social organizations, and just average teens used the coffee house as a means to get kids off the streets and into a place of mutual ideals and moral ethics. It was a way of providing entertainment and safety for groups not interested in the drug culture springing up at the time. A unique idea for the sixties, this was evidence that coffee houses could be for more people than just beatniks and with a little enterprising and enjoyable music this concept quickly caught on in places all over the United States. An honest account from kids who enjoy the scene this movie is a authentic piece of 60s societal history.
American Women: Partners in Research
American Women: Partners in Research
Produced: 1960
Length: 13 Minutes
Finding a market for a product is hard work. In the 1960s the Corning Glass Works Company was busy trying to find ways to ensure their products would sell successfully. In, American Women: Partners in Research, they explain how theyve found the answer by involving the average housewife in the research and testing process. After all a remarkable amount of the goods for the home are bought by the wife insisting on them to the husband. Narrated by Chet Huntley, this not only serves as an interesting look at one companys market research for a producing a coffee maker, or percolator, but is a step back into the iconic gender roles of the time.
