This collection contains 13 Chevy Automobile Promos from the 1930s to the 1960s. The focus of these promos is to promote the durability and reliability of Chevys.Actual Car Models Shown In The Chevy Promo Disc Two Collection:1935 Chevy Four Door1937 Chevy Pickup Truck1953 Chevy Bel Air1953 Chevy Bel Air Wagon1955 Chevy 210 Four Door Sedan1955 Chevy Bel Air Hardtop (w/o top on)1956 Chevy Bel Air1960 Chevy Corvair
Included Films:
The Safest Place
The Safest Place
Produced: 1935
Length: 6 Minutes
The Safest Place is an amusing vintage corporate promotional video sponsored by Chevrolet. Chevy maintains that the companys new 1935 models are the safest place any person could be. To illustrate this point, a man at home comically slips on a bar of soap in his bathtub and almost wipes out, and later tries to straighten a crooked picture on his wall and almost falls to his death. The point was, apparently, that in todays well-engineered Chevrolet (now a vintage Chevrolet), with their redesigned bodies and brakes, it was like driving a living room on wheels, only safer than your actual living room where danger lurked around every corner. Included also are lots of old funky driving videos and wild vintage cars. This humorously contradictory piece of propaganda then goes on to defeat its own message by giving safe driving tips, safe driving habits, and warning the audience to have their cars serviced regularly. We are even told that if we could eliminate the human element by inventing cars that drove themselves, wed be even safer. Is a 1930s old Chevrolet the safest place on Earth? Its up to the viewer to decide.
Just a Spark
Just a Spark
Produced: 1937
Length: 9 Minutes
This is a Chevrolet promotional video disguised as a forest fire prevention film, a popular promotional technique at the time. Good old Pierre is coming back from fishing with a friend when his friend throws a cigarette butt in a pile of leaves, carelessly. Anything can be a fire hazard. The butt starts a fire and this fire burns big and spreads all over. Rangers see the smoke and report it in to headquarters before hopping into their Chevrolet automobiles and heading out to fight the fire and prevent fire damage and burn injuries! Headquarters sends out 100 firefighters – thats a lot of Chevys! The fire spreads quickly. Pierre must reach his bedridden wife before their house goes up in flames! Containing all the characteristics of a melodrama, Just a Spark is a touchstone promotional video that decries the evils and consequences of carelessness (what causes forest fires) while espousing the benefits of Chevrolet.
See New Places
See New Places
Produced: 1955
Length: 8 Minutes
Behind The Bright Lights
Behind The Bright Lights
Produced: 1935
Length: 7 Minutes
Sign monkeys. Men who shimmy up thin ropes in fierce winds to make sure the signs we see at night stay brightly lit. Fighting the elements they work to change lights on the outside of a skyscraper. Twenty three stories of steel do not stop them from doing their job. However, they are just one aspect of what it takes to keep the lights shinning. There are many men that risk their necks to keep sky lights lit. Behind the Bright Lights, shows what it takes to keep the lights on and the message clear. An interesting look at lighting design and engineering feats in the 1930s, this film is an important part of advertising history.
Chevrolet Promo
Chevrolet Promo
Produced: 1950s
Length: 1 Minutes
Short Chevy cartoon promo.
Corvair In Action
Corvair In Action
Produced: 1960
Length: 6 Minutes
The 1960 Chevy Corvair is featured in these promo.
A Great New Star
A Great New Star
Produced: 1952
Length: 12 Minutes
The incomparable Dinah Shore lifts her melodious voice into song to promote the new 1953 Chevy. She sings two songs, Its a Most Unusual Day, and See the U.S.A. in Your Chevrolet to express her love for the new car which not only rides lower but is longer than previous automobiles of similar design. Using different techniques to draw the viewer in, like showing them behind the scenes, this film is an informative look at the new 1953 Chevy as well as a historical glimpse at one of Americas greatest singers and actresses during the 1950s.
How To Go Places
How To Go Places
Produced: 1954
Length: 10 Minutes
The incomparable Dinah Shore lifts her melodious voice into song to promote the new 1953 Chevy. She sings two songs, Its a Most Unusual Day, and See the U.S.A. in Your Chevrolet to express her love for the new car which not only rides lower but is longer than previous automobiles of similar design. Using different techniques to draw the viewer in, like showing them behind the scenes, this film is an informative look at the new 1953 Chevy as well as a historical glimpse at one of Americas greatest singers and actresses during the 1950s. Pack your bags, turn off the sprinklers, and join this typical 1950s family as they go on vacation. Did you remember the spare key? How do you keep the kids entertained while you travel? How do you conserve gas on the road? How do you keep from getting lost? Part advertisement for Chevrolet cars, part 50s conformism, this film explores the country as the Lee-Bonnell family goes on a trip in their brand new automobile. Complete with antiquated tips and gender stereotypes this film is a true reflection of the time and a fun look into advertising.
Show the Content
O’Mara’s Chain Miracle
Produced: 1950s
Length: 11 Minutes
Victor McLaglen stars in this advertisement by the Chevrolet Motor company. Playing a short tempered cop who yells at everyone, he changes the course of a town one day, simply by being nice. Instead of yelling at a new Chevy car owner he is sympathetic to the man and lets him off the hook. The man, in turn, is nicer to his customers. And on it goes around the town, the generosity ending at a car dealer for Chevys. A rather strange and whimsical promotion to buy cars, this film explains how one act of kindness can set of a chain reaction.
Peg Leg Pedro
Peg Leg Pedro
Produced: 1938
Length: 9 Minutes
A fun cartoon Chevy promo.
The Princess & The Pauper
The Princess & The Pauper
Produced: 1939
Length: 10 Minutes
What does it take to win the Princess and rule the Kingdom? Jewels? Charm? How about a brand new Chevrolet? A bizarre animated advertisement to get people to buy Chevrolet, this film uses a familiar story of the Pauper fighting for the Princess love to encourage people to buy a new car. A horrible wizard uses his magic to create riches beyond compare in order to convince the dull witted King to let him marry his daughter and win the throne. The unfortunate hero tries to woo the Princess only to be impeded by the wizard. Using a magic carpet he successfully rescues the Princess. Complete with the happy couple riding off into the sunset in their Chevrolet carriage, this film delivers more than just advertising.
Thrill Drivers Choice
Thrill Drivers Choice
Produced: 1956
Length: 6 Minutes
Really good film full of stunt driving in Chevy cars. Watch as they flip Chevys to test their safety features.
The Way You Want It
The Way You Want It
Produced: 1930s
Length: 8 Minutes
Chevrolet automobiles are built to take a lot of punishment. Far beyond anything you will ever give to it. And Chevrolet can take it standing up. In spite of this punishment we are only aware of a smooth running, dependable, mechanism that gives us less trouble than almost any other fine mechanism we own. The Way You Want It, takes a look at the reasons why Chevrolet is the best car on the market. Built dependable, with servicemen that are passionate about their jobs, there is no reason not to buy a Chevrolet. With plenty of assurances and hard-biting road tests this film proves Chevrolet is the most durable and dependable car on the market. This is an informative look at 1930s advertisements and the ongoing jocking for consumer impressions about car dependability.
