These films document some of the first cases women were used to sell cars, games on television, and the desire to become famous models.
Included Films:
The Bongo Board
The Bongo Board
Produced: 1950
Length: 30 Minutes
The bongo board, part surfboard, part seesaw, and all fun. Advertising the brand new toy that is designed to keep women of all backgrounds in shape. Not only for exercise the bongo board was an excellent recreational toy. Complete with compromising shots of models in bathing suits bouncing on the bongo board this advertisement is a delightful look into toy advertising.
Girl On The Cover
Girl On The Cover
Produced: 1940
Length: 9 Minutes
Sexism. Ready! Set! Go! Girl on the Cover, is a behind the scenes view of what it takes to make it in the modeling business. Narrated by a gentleman who apparently has not seen a pretty woman before in his life and who simply cannot stop calling them hunny and baby, takes a camera around to a modeling agency to see what makes modeling tick. It is not just pretty women that make excellent models, his female escort explains, but women that have distinguishing characteristics, such as perfectly spaced eyes and well formed hands. While on his informative walk into the world of catwalks and glamour magazines the narrator not only helps inform the viewer about the trials of the modeling business but also gender roles and inequalities in the 1930s and 40s.
Tomorrow Always Comes
Tomorrow Always Comes
Produced: 1941
Length: 21 Minutes
What is learning about rayon without some round about history of a young woman who grows up, gets married, and has a little girl? Beginning with a teenage girl fantasizing about her clothes and her marriage one day, the narrative travels through all the expected things in life for a young women in the 1950s including keeping a home and making clothes that are never strong enough because she has to buy cheap fabric. After tucking her daughter into bed, the woman falls asleep and is whisked off to a world of clothes, glamour, and more importantly the creation of rayon. With several stops in her dreams she is finally taken to a wedding gown extravaganza where the women are not only modeling wedding gowns but the rayon lingerie is even so comfortable and lasting that this has to be a dream. A rather bizarre but informative look into the benefits of rayon, Tomorrow Always Comes, is a most see for any fashion lover.
























