This brilliant Ironrite advertisement brings back the 1940s in all its glory. Rich color schemes and enthusiastic narration are used to promote the new ironing system, Ironrite, as a life saver for homemakers in this dynamic classic.
Making a New Day Out of Tuesday
Length: 27 Minutes
If Mary Jones is to maintain is to maintain her health, her disposition, and her ever important good looks she must take full advantage of the technology available to her. Her job of keeping America’s home is an important one, perhaps the most important, and having those labor saving devices ensures that her job is done well. “Making a New Day Out of Tuesday,” glorifies the new ironing technology called the Ironrite which was a way of ironing without the iron. It’s a sit down iron that consists of two rollers and gives the housewife more time to concentrate on greater tasks – like cooking dinner.