Texaco has had a long and storied history, from its inception in 1901 to its merger with Chevron in 2005. Texaco was the first company to sell its gasoline under one branded name in all the continental states in the US. This DVD contains a rare film produced by Texaco in 1954 promoting a new fuel additive they had recently released to market.
Included Films:
Exclusively Yours
Exclusively Yours
Produced: 1954
Length: 15 Minutes
Yours Exclusively is an intriguing relic from 1950s American business. When Texaco developed a new additive for their high octane gasoline, called Petrox, they commissioned this film in order to serve as training videos for their salesmen on its benefits, painting it as the best gas additive on the market. It remains now as a fascinating review of what new product launches were like in the 1950s. The film appeared at the 1954 annual meeting of salesmen, and it shows all the new advertising surrounding the launch of this product. Very good footage of a cutaway engine, as well as animation, illustrates how the new gas additive affects a car engine. Old Texaco print ads and vintage billboards douse the film with an enjoyably retro feel. Yours Exclusively is a great look at gas station history in America.
